It is that time of year again, time to look back over the year that was and look forward in anticipation to the year that will be. Having just celebrated New Years here in Australia, and New Years about to happen around the world, it is the perfect time to start talking about our goals for the coming year.

Many people I know do not do resolutions. They don’t believe in them, don’t see the... CONTINUE READING

We all know that the overwhelming majority of all ads and websites on the internet go unnoticed and unclicked. ComScore tells us that only 16% of display ads ever get clicked! Why?

Bad design.

What does this mean for you, the business owner and online advertiser? It means that it is almost certain that your advertising money is being wasted, and your business is missing out on the most lucrative market in the world. There was... CONTINUE READING

There is nothing that excites me more in my business than to talk to someone that is genuinely excited and passionate about their business, their ideas and their goals and taking the step of making them happen. One thing that these people will always have in common is a love of speaking about their idea. Some do it brilliantly with Schwarzenegger voices and demonstrations, some do it calmly a succinctly, yet others tell the... CONTINUE READING

When you think of your business, what customer do you see walking through your doors? Are they 75 year old married women with millions to burn? Are they stressed out 28 year old stockbrokers? Finding your ideal client is the key to finding your true business opportunities.

When Matt first started designing invitations as a freelancer, he did everything he could to get the word out there. He featured his work in design showcases, he... CONTINUE READING

What’s in a Business Name? It is your very first chance to create an emotion in your customer. It is the first impression they get and the last one they walk away with. Make sure that your Business Name reflects you and your business the right way.

A great and unique name truly is the beginning of a great brand. We use a unique 5 Step System to creating a great business name, combined with... CONTINUE READING

The design brief is where you determine whether the designer will make something effective and that you like, or whether they won’t. Get it right first time with these tips:

It is a common frustration – you are from the Corporate world, your designer is from the Creative. You want corporate design, they want creative. You want blue, they want orange.

A lot of companies put this down to the fact that the 2 type of industries are basically from completely different world. One is focused on results, market awareness and penetration, corporate style, etc; the other is focused in innovation, impact and creativity. It... CONTINUE READING

So many industries have the opportunity to make extra money (or even a complete income) through the sale of DVDs. Fitness DVDs, Instructional, Presentation, Entertainment; they all can make use of a DVD Sales System.

Unfortunately one of the biggest caveats of such an industry is the processes behind fulfilling orders. Either you pay a fulfillment house to take over the entire back end of the business, or you need to sit waiting for orders,... CONTINUE READING

Most of the companies involved in web design have a general assumption of internet and website knowledge. As one of our clients recently told us – she left her previous designer because she had no idea what they were talking about. They were speaking a different language. This is, despite general opinion, incredibly common. A huge number of people not only don’t know much about computers and “tech-speak”, but are routinely frustrated by it.... CONTINUE READING