What’s in a Business Name? It is your very first chance to create an emotion in your customer. It is the first impression they get and the last one they walk away with. Make sure that your Business Name reflects you and your business the right way.

A great and unique name truly is the beginning of a great brand. We use a unique 5 Step System to creating a great business name, combined with an instinct for business success that can steer the direction of thought to the ideal name. Business name creation truly is an art.

Anyone wanting to create a great name needs to remember who it is their brand is appealing to. If you can successfully and thoroughly answer the questions below, you are on your way to creating an amazing and successful business name!

What is the base emotion or experience behind your business?

Is it happy? Sad? Excited? A travel business I consulted with had a name and a website that was nice, but plain dull. It didn’t inspire and it didn’t excite. Travelers travel because of the excitement of seeing new places and meeting new friends. It isn’t a scientific process. Figure out the emotion that your customers want, then give them that.

Who is going to be interested in your business?

Personality is one thing. But who is going to be attracted to that personality? Figure out exactly who your customer is. What do they do? How old are they? What do they read? If your ideal customer loves dogs, foreign cinema and goes to museums, you probably aren’t going to name your business the same way as a brewery. Figure out who you are targeting.

What is the personality of your business?

Every brand has a personality. Do you want it to be fun and friendly? Serious? Solemn? Once you know your customers, you can figure out the personality they are attracted to. Zazzle probably isn’t going to be the best name for a law office, but it could be great for a kids brand. Find the personality who want reflected by your brand.

Remember that your business is yours, so let your business name reflect you!